KEETING MARKETING & MANAGEMENT · NATIONWIDE
One engine.Your business grows — without you juggling five services.
Social, ads, lead gen, your website, and the phone line that never misses — run together by one team, pointed at one thing: more customers for you.
Where's your budget at?
Two quick questions, then pick a time with the team.
Our work for the week is free. The ad spend isn’t: it’s a minimum of $350, charged to your own card by Google, Meta or TikTok, in an ad account you own. It doesn’t go through us, and we never mark it up.
The model
The search funnel has no top
Every funnel diagram starts with Awareness. Search doesn’t. By the time someone types “barber near me,” the top three stages already happened — somewhere else, for free.
Why that grey bar matters
Meta and TikTok have to manufacture awareness — that’s the expensive part, and it’s why social pays back over weeks. Search inherits it. Somebody else’s ad, a friend, a broken water heater at 6am: the wanting already exists.
So this engine is not judged on how many people it reaches. It is judged on how few people it drops between “search” and “booked.”
The model
Where it actually leaks
Follow one month of a $2,000 search budget through the chain, using all-industry averages. Every link multiplies the last — which is why the cheapest wins are never at the front.
The same $2,000, with the phone answered
Answer all thirty and the ad spend does not change by a dollar — the cost per reached lead falls from about $95 back to $67, and you gain nine conversations a month. To buy those same nine by turning up the budget instead, you would spend roughly $600 more every month, forever. That is the entire argument for fixing capture before buying more demand.
The leak nobody can see
Every other problem in a business leaves evidence. A bad review you can read. A slow month shows in the till. A call that rang out leaves nothing at all — no name, no number, no record.
Of calls to a small business go unanswered during business hours — and close to 100% after them.
Industry compilations, 2026Of callers who reach voicemail hang up without leaving a message.
Industry compilations, 2026Of those callers ring a competitor instead. They don’t wait; they scroll to the next result.
Industry compilations, 2026Higher odds of qualifying a lead when contact happens inside 5 minutes rather than 30.
MIT / InsideSales, 2007Read these as directional, not as measurement. The missed-call figures circulate widely across vendor blogs that cite each other rather than a primary study — the direction is not in dispute, the decimal points are. The 21× multiplier comes from the 2007 MIT / InsideSales study, not Harvard Business Review; HBR’s own 2011 study found firms responding within an hour were about 7× more likely to qualify a lead.
The structure
Two engines, one pipeline
This is the whole business on one screen. Alex’s side makes people want you. This side makes sure the ones already looking actually arrive — and both feed the same software.
Demand creation
Reaches people who weren’t thinking about you, and makes them think about you. Pays back over weeks as an audience warms.
- Meta & TikTok paid social
- Creative production
- Organic social + community
- Retargeting the warm audience
Demand capture
Catches everyone already looking — including the ones Alex’s side sent off to Google — and stops them falling out of the chain. Often pays back in the first week.
- Google Search Ads
- Local SEO & the map pack
- The website that converts
- The AI receptionist
Why they’re one company and not two freelancers
Run demand creation alone and you build interest with nowhere for it to land — the people who saw the video go and search, and find a competitor. Run capture alone and you are limited to the few already looking. Together, what one side creates the other catches, and every lead, call and booking lands in the same system, so the team can see the whole path from first impression to signed client. That shared pipeline is the product. Four separate vendors cannot produce it, because none of them can see what the other three did.
The strategy
Four jobs, run in order
Each one makes the next cheaper — which is why buying clicks without the other three is the most expensive way to do this.
High-intent search
Ads on the exact words people type when they’re ready to book, not browsing.
Competitor & gap terms
Searches your competitors own today and you don’t appear on at all.
Google Business Profile
The map pack is where local intent lands. Owned, not rented, and free.
Local Service Ads
Google-screened placement above the paid results, charged per lead not per click.
A page built to convert
One page per service, matched to the search that brought them, one action on it.
Calls answered every time
The receptionist takes what the phone misses. A missed call is a click you already bought.
Reviews on repeat
Recent reviews lift local rank, and rank pulls down what the next click costs.
Search remarketing
Re-reach the people who clicked, didn’t book, and are still deciding.
The part most people skip
Most local businesses buy clicks and stop there. The click is the most expensive link in the chain — every cheap win sits on the other side of it: answering the phone, matching the page to the search, and letting reviews drag the cost of the next click down. That is the difference between running ads and running a pipeline.
What “full-funnel” actually means
Most small businesses run one ad, on one platform, aimed at one stage — usually Action. That’s like fishing with one hook in a lake full of fish who aren’t hungry yet. Campaigns run for every stage, on both platforms, so no lead is left on the table.
01 — WHAT WE DO
What we run.
Social Media
Content and creative made for you, posted on a consistent schedule, with comments and DMs handled — so you stay in front of the people who’d buy.
Ad Campaigns
Paid ads on Facebook, Instagram, and TikTok — we build the creative, set the targeting, and manage the budget so spend turns into customers, not impressions.
Lead Generation
Google Search Ads that put you at the top the moment someone searches for what you do — with the capture that turns those clicks into calls.
Website
A site built to be found and to convert — the place every ad, post, and search sends people to take action.
AI Receptionist
Answers the calls you’d otherwise miss, handles common questions, points people at your booking link, and texts you a summary of every call.
The platforms
What the numbers actually say
All-industry averages, with the source on every one. They describe the market, not a forecast for any particular business.
Google Search Ads
Average cost per click on the search network, all industries.
WordStream / LocaliQ, 2026Average click-through rate — how often a search ad earns the click.
WordStream / LocaliQ, 2026Average conversion rate from click to lead. It rose across 87% of industries this year.
WordStream / LocaliQ, 2026Average cost per lead — down for the first time in several years.
WordStream / LocaliQ, 2026Of “near me” mobile searches end in a visit to a business within 24 hours.
Google / Think with GoogleSample — 13,000+ search campaigns across 23 industries, April 2025 to March 2026. All-industry averages hide real variance by trade. The 76% figure is an older Google statistic recycled every year: directionally right, not fresh measurement.
Local SEO & the map pack
Of all Google searches carry local intent — nearly half of everything typed.
Local SEO compilations, 2026Of local searches show the map pack, usually above the organic results.
Local SEO compilations, 2026Of Maps clicks go to the top three listings. Fourth place is the second page.
Local SEO compilations, 2026Share of local-pack clicks taken by position one alone.
MozConversion rate for listings with booking enabled, against 4.1% without.
GBP benchmarks, 2026The compounding loop worth understanding: recent, steady reviews lift local rank → better rank means more free map-pack traffic → cheaper paid clicks, because you need fewer of them. Local-pack click-share estimates disagree by source — Moz puts position one at 24.4%, First Page Sage at ~17.6% — so the range is the honest answer, not one number.
Meta ads
People reached by Meta ads — 28.99% of the entire world’s population.
Meta / Backlinko, 2025Average cost per click, typically ranging $0.30–$4.00 depending on industry.
WebFX / WordStream, 2025Average CPM (cost per 1,000 impressions), typically ranging $3–$20.
WebFX, 2025Average conversion rate across industries — ranging 3.95% to 11.34%.
Databox, 2025Typical cost per lead for most industries via Meta campaigns.
WebFX, 2025TikTok ads
Potential ad reach worldwide, with 136M monthly active users in the U.S. alone.
Backlinko / TikTok, 2025Average engagement rate — up from 3.85% the prior year, and higher than most other platforms.
Socialinsider, 2025–26Average daily time spent per user globally (52 min/day in the U.S.) — more than any other social app.
Backlinko, 2025Of marketers rank TikTok as the single highest-ROI advertising channel they use — of any channel, any platform.
HubSpot State of Marketing, 2026TikTok generally runs lower CPMs than Meta or Google in most verticals, because there is less advertiser competition in the auction.
The argument
Fix the leak before you widen the pipe
Two ways to get nine more conversations a month. They cost very different amounts, and only one of them keeps costing.
Buy more demand
You pay again next month, and you still lose a third of it.
Answer the phone
Same spend, more customers — and the fix compounds with everything upstream.
Worked from the all-industry search benchmarks above and a 30% missed-call rate (the middle of the 20–35% range). An illustration of the mechanism, not a promise about any one business — a shop that already answers every call has no leak here, and should be told so.
03 — HOW IT WORKS
Simple to start, built to last.
Book a call
We go over what kind of business you are and what you’re trying to grow.
We build the plan
We map the services that fit and come back with a straight plan and price. No packages to decode.
We install it
Ads, social, lead gen, and the site get stood up and pointed at one goal.
We grow it
Everything runs and gets tuned, with a real report every month showing what it produced.
Where these numbers come from
The search benchmarks — cost per click, click-through rate, conversion rate and cost per lead — come from the WordStream / LocaliQ 2026 search advertising benchmarks: 13,000+ campaigns across 23 industries, April 2025 to March 2026. Local-pack click share is from Moz and First Page Sage, which disagree (24.4% versus ~17.6% for position one), so the range is quoted rather than the flattering one.
Where a figure is an industry estimate rather than a measured benchmark, the page says so. The missed-call statistics are widely cited and the direction is not in dispute, but they are not drawn from a single controlled study. The speed-to-lead multiplier originates with the 2007 MIT / InsideSales research; Harvard Business Review’s own 2011 study found firms responding within an hour were roughly seven times more likely to qualify a lead.
The leak chain and the comparison above are arithmetic on those benchmarks at a 30% missed-call rate. They show how the mechanism works. They are an illustration, not a forecast for any particular business — if you already answer every call, you do not have this leak, and you will be told that.
Book a call.
30 minutes with the team.